Whole foods
Market

Description: In this portfolio project, I present a captivating motion ad redesign for 365 Whole Foods Sparkling Lemon Water, incorporating a refreshing summer vibe and a touch of retro style. The goal was to create a visually appealing and engaging advertisement that showcased the redesigned can, featuring spinning animation and water droplet details, all while evoking a sense of nostalgia and highlighting the product's refreshing qualities.

Concept Development: Based on the project goals, I developed a concept that combined the elements of motion, summer vibes, and retro aesthetics. The concept aimed to capture the attention of the target audience, conveying the refreshing nature of the product and creating a sense of nostalgia with a modern twist.

Redesigned Can: To align with the retro-inspired theme, I redesigned the can for 365 Whole Foods Sparkling Lemon Water. The can featured a retro-inspired design with vibrant colors, geometric patterns, and playful typography. Water droplet details were added to emphasize the refreshing aspect of the product and evoke a stronger sense of summer.

Motion Design & Animation: Utilizing motion design techniques, I created a dynamic and visually engaging ad showcasing the redesigned can. The motion ad featured the can spinning smoothly, revealing different angles of the retro design, while water droplets glistened and cascaded down the can's surface, adding a refreshing and summery feel. The animation was carefully timed to create a sense of anticipation and captivate the viewer's attention.

Summer-themed Visuals: To enhance the summer and refreshing vibes, I incorporated additional visual elements associated with the season. This included vibrant backgrounds with sunny skies, lush greenery, and sparkling water droplets. These visuals complemented the can's design and further emphasized the product's connection to summer and its invigorating nature.

Music and Sound Design: To enhance the overall viewer experience, I carefully selected a fitting soundtrack that conveyed the energy and mood of the ad. Additionally, I incorporated subtle sound effects, such as the sound of spinning and water droplets, to create an immersive audiovisual experience.