Book Design

Objective: Develop and design a 179-page book showcasing the company's unique culture, emphasizing its patriotic heritage and vintage aesthetic.

Scope: I contributed significantly to 30% of the book's design, utilizing my expertise in graphic design, print production, and project management.

Skills Demonstrated:
      • Graphic design: proficiency in conceptualizing, executing, and iterating on layouts.
      • Print production: understanding of printing processes and considerations for optimal results.
      • Project management: ability to plan, organize, and execute tasks within established timelines.
      • Communication: effectively interacting with team members and stakeholders.

Methodology:
     • Collaborated closely with a cross-functional team to understand the desired messaging and narrative.
     • Implemented design principles aligning with the patriotic and vintage theme, incorporating appropriate color palettes,        typographic, styles, and imagery.
     • Employed strong organizational skills and time management techniques to efficiently deliver high-quality layouts within set              deadlines.
     • Effectively communicated design decisions and rationale, garnering valuable feedback and incorporating necessary revisions.

Outcome:
     • A visually striking and cohesive book that effectively captures the essence of the company's culture.
     • Seamless integration of design elements with editorial content, enhancing reader engagement and brand recognition.
     • A polished final product, contributing to a positive internal branding initiative.

This project provided a valuable opportunity to leverage my design skills and project management expertise to contribute to a successful internal branding initiative. The resulting book serves as a lasting testament to the company's vibrant culture and serves as a source of pride for employees and stakeholders alike.